Founded as an independent company in 1996, Alexa was acquired by Amazon in 1999. Its toolbar collects data on browsing behavior and transmits them to the Alexa website, where they are stored and analyzed, forming the basis for the company’s web traffic reporting. According to its website, Alexa provides traffic data, global rankings and other information on 30 million websites. (Source: Wiki)

And every single website owns a unique rank. No two websites can have the same number as Alexa.

By virtue of the above point, Alexa is a more contemporary and fast moving figure to gauge a website’s traffic. Previously used page rank and even now moz, are numbers that do not change drastically. Not to forget they are more like grades than marks in a website traffic report card.

Alexa rank also considers what we like to call ‘weighted traffic‘ this means that the referral link of a page view matters while calculating rank of a website. For example, a page view from twitter will mean a lot more than stumble upon- given the difference in their rankings globally.

There can be a lot of points, in favor and against Alexa rank but one cannot deny that this is by far the easiest and most apt tool to understand the traffic and content flow of a website or blog. And by this virtue in a fast paced world of social media management, this is a very popular number to use. 

We at Blogchatter decided to take this up as a community challenge. And here in we found India’s first Blogging campaign using Alexa and associated tools. 


The results have been beyond our imagination. At an average, participating blogs saw close to seventy percent downward movement in their Alexa rank in thirty days of September.

Not to forget most of them have now become better equipped to create their own editorial calendar, their reading schedule and curate content across social media websites including the much talked and extremely scary StumbleUpon.

So far what have we learned from My Friend Alexa campaign?

1 Maintaining a constant weekly schedule for content is important for a healthy blog

2 Reading and discovering fresh blogs each month helps in better networking

3 Google analytics and its numbers can be used to build better strategies

4 Keyword optimisation for broadly three categories can generate enough organic reach to sustain

5 Using StumbleUpon organically can push back a lot of traffic

This year’s My Friend Alexa saw 72 participating bloggers who through a rigorous and rather disciplined thirty days achieved their goals both in terms of ranking and better blogging. The campaign curated across all social media networks saw some staggering social media reach.

With seventy two bloggers actively engaging through the month, the hashtag reached eight lakhs people and created close to eleven million impressions online.  

With this we call the campaign a close. We will be announcing three winners (or rather maximum losers) in our Wednesday session this week. Don’t miss it to know who those awesome three are!

If you missed the campaign and never want this blasphemy to be repeated then register at out website ! We will send you updates on all our kick ass campaigns through the times.