{"id":2056,"date":"2021-11-16T01:56:58","date_gmt":"2021-11-16T01:56:58","guid":{"rendered":"https:\/\/www.theblogchatter.com\/BeStorified\/?p=2056"},"modified":"2021-11-16T01:57:02","modified_gmt":"2021-11-16T01:57:02","slug":"4-things-falguni-nayar-believes-in-indias-richest-woman-billionaire","status":"publish","type":"post","link":"https:\/\/www.theblogchatter.com\/BeStorified\/business-tech\/4-things-falguni-nayar-believes-in-indias-richest-woman-billionaire\/","title":{"rendered":"4 things Falguni Nayar believes in that have made her India&#8217;s richest woman billionaire"},"content":{"rendered":"\n<p>Falguni Nayar, <a href=\"https:\/\/economictimes.com\/tech\/startups\/who-is-falguni-nayar-indias-richest-self-made-woman\/articleshow\/87629451.cms\" target=\"_blank\" rel=\"noopener\">CEO and founder of beauty e-commerce chain Nykaa<\/a>, recently became the richest self-made woman billionaire, after the stocks of her company received stellar response at the Dalal Street when it got listed at the markets. It was a bumper debut for FSN E-Commerce Ventures, when the market went past Rs One Lakh Crore after the stock started trading.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;For everyone across India who has ever had a dream, especially women, I hope the Nykaa journey &#8211; an Indian-born, owned and managed dream come true &#8211; can inspire each of you to be the Nykaa of your lives.&#8221;<\/p><\/blockquote>\n\n\n\n<p>Driving her phenomenal success are a few mantras she has strongly believed in through her career. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Age is just a number<\/h2>\n\n\n\n<p>Falguni Nayar started her company Nykaa, just a few months short of age 50. She had been working as an investment banker for nearly 20 years and quit her high-profile job to start something that she was passionate about. She also doesn&#8217;t believe in patriarchy and glass ceilings. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I think women have to want it for themselves. And if they want it for themselves, they will have it.&#8221;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Dare to dream <\/h2>\n\n\n\n<p>Falguni Nayar was always clear that she wanted to do something which was not being done and people did not believe in. Starting a beauty and fashion business selling third-party beauty products to launching their own products to entering the fashion market, Nykaa had grown by leaps and bounds. Starting a new B2B portal is next on the cards. It takes courage to visualise something that has not been done but the rewards are high. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;We have always believed in the whole ecosystem benefiting from what we are doing.&#8221;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Leverage what&#8217;s available<\/h2>\n\n\n\n<p>The way Nykaa grew is not typical of a tech startup company. They relied on the creative talents of young millenials for their creative talent, synergies with influencers and high-profile brand ambassadors at a time social media and internet was beginning to be the vehicle of consumption for tech savvy women. As of now, tier 2 and tier 3 cities are driving growth, with 70+ stores in more than 30 cities. Being an omnichannel retailer helped them grow, as well as making hyperlocal deliveries of essential products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Professionalism counts<\/h2>\n\n\n\n<p>Family ownership and involvement go a long way in building a business but Falguni Nayar has additionally relied on professional talent to evolve. At present she heads a team of 1,600 people and growing. <\/p>\n\n\n\n<p>Investors, entrepreneurs and women are inspired by Falguni Nayar&#8217;s belief system and strong work ethos. The industry is competitive but Nykaa has its feet firmly on the ground.<\/p>\n\n\n\n<p>You too can contribute to BeStorified and featured as a contributor. Read <a href=\"https:\/\/www.theblogchatter.com\/BeStorified\/trends\/rules-of-contribution-for-bestorified\/\">here<\/a> for details.<\/p>\n","protected":false},"excerpt":{"rendered":"Falguni Nayar, CEO and founder of beauty e-commerce chain Nykaa, recently became the richest self-made woman billionaire, after the stocks of her company received stellar response at the Dalal Street when it got listed at the markets. It was a bumper debut for FSN E-Commerce Ventures, when the market went past Rs One Lakh Crore","protected":false},"author":3,"featured_media":2057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[318,319],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tech","tag-falguni-nayar","tag-nykaa"],"_links":{"self":[{"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/posts\/2056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/comments?post=2056"}],"version-history":[{"count":5,"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/posts\/2056\/revisions"}],"predecessor-version":[{"id":2062,"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/posts\/2056\/revisions\/2062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/media\/2057"}],"wp:attachment":[{"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/media?parent=2056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/categories?post=2056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblogchatter.com\/BeStorified\/wp-json\/wp\/v2\/tags?post=2056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}