When the basic format of your website is all set, then comes the fun part of designing it. But, phew, can that be confusing! With such a wide range of colours and icons, GIFs and themes on the table, it’s easy to get lost in these aesthetics.  Depending on whether you want to achieve brand awareness, more viewers or run a business, the layout has to be optimized for usability.

When users visit your website they look for the first option they can click on, and they don’t read: most of them just scan until something sparks their curiosity. What would you want that to be? People don’t have the patience and time to dig too deep. They look for the first reasonable option they can find that has all the information they need. When pages are self explanatory, you are definitely going to get their attention.

  • Remember that simplicity speaks a lot. Avoid using too many colours and risk losing the charm of your website. Ideally, three different typefaces are good enough. Are the graphics you plan to use going to help the user complete a task? If yes, then go ahead and use them, if no, then it’s best not to.
  • No user will know about the services you offer, or the awesome post you wrote that you want them to read if they are buried somewhere. Arrange your site’s elements in such a way that they are reachable.
  • The user must not feel like a traveller lost in a forest when trying to navigate through your site! Don’t keep too many navigation options. At the top of the page, at the footer and a search box is fine.
  • Consistency! We say this for content all the time. It goes for website layout and design as well. Be consistent with the background colours and typefaces. It’s not absolutely necessary to have same colours on all pages, but different layouts for specific pages are easy to identify.
  • Hey, not everyone may read your site from their desktop/laptop. People may read from various devices- phones, tablets, iPads, etc. Be kind and make sure your site is compatible with most devices.
  • Conventionally, sites have the main navigation at the top, a clickable logo and links that change colour when you hover over them. Although you may be tempted to step out of the box and change this, go back to the second paragraph of this post and think again! You have few seconds to grab the user’s attention. Make sure you don’t lose them just because they found your site too complicated.
  • We may sound like someone from the Russian mafia when we say this but it’s all about the right strategy! Strategies that people are familiar with give more credibility to your site.

Easy, isn’t it? Time to add some sparkle to your site now? Go for it!