On 10th January 2018, we held a chat session on impact and what it means to each blogger who is a part of the BlogChatter community. 2018 is the BlogChatter Year of Impact and hence in that same spirit we have been pushing all our community members to think on lines of making a real difference through their online efforts.
The chat was one such.
The first questions talked about how impact is the same as recall and hence asked the participants to share their own definition of recall and what aspect of your blogging brings it about in the readers. The general consensus seemed to be that the connection a reader has with the blog or the impression that one gets is what brings about the impact. Another aspect was the power and uniqueness of the voice a blog has also acts as a means of recall. An interesting point put up by Masoom talked about how the discussion that a blog is able to generate and how far it reaches in further debates is what makes a blog recallable.
When the discussion on blogpost is understood and reaches to a place where further debate, I call that social acceptance. Else like and share, move on.#Blogchatter
— Masoom 🚀🛰️🌐 (@MasoomJethwa) January 10, 2018
When talking about the value of an influencer and how it can be measured, most people opined that the number of followers, views and impressions is a convenient method to extrapolate to the complete influence of an influencer. Novemberschild provided us with the 3 R’s of an influencer– Relevance, Reach and Resonance, something that puts the whole idea of value in simple terms.
#Blogchatter 2. Relevance, Reach, and Resonance – defines the influencer’s value.
— Novemberschild (@romspeaks) January 10, 2018
Now that we had talked about our aspects of impact, it was time to create an impact statement for 2018, something that would serve as a goal for all our participants to work towards throughout the year. Here are some of the best ones we found,
A3. My impact statement would be to parent with kindness, blog with confidence and inspire other parents and bloggers to do the same in their lives. 😊#Blogchatter
— Shailaja V 📝 (@shyvish) January 10, 2018
A3 .Live life healthy and happy + make a difference as a #mompreneur #Blogchatter
— DrAmrita BasuMisra👼 (@misra_amrita) January 10, 2018
for me, it would be excellent content+ organised marketing strategies #blogchatter
— surbhi prapanna (@RituPrapanna) January 10, 2018
As the discussion moved on to the gap that currently exists in between the impact goal and reality and how they plan to bridge it, it was encouraging to see the vision and planning that people were putting into their work and how much forward they wanted to take their blog as something that could have a meaningful impact on their life. For any project to be successful it is important to have a plan as we work to the success. The vision decides how grand the whole project would be and it is a somewhat underrated aspect of a project. The participants talked about how they wish to be more consistent and wish to put out more high quality content. Reading more and more blogs, which helps build connections, was the next most frequently aspect. The role of social media and being active on it and engaging with new bloggers to build a community is another important aspect.
A4. Interestingly, I’m writing a post about exactly this at the moment 🙂
What matters is to have a clear vision for your blog and align content and design according to that. #Blogchatter
— Shailaja V 📝 (@shyvish) January 10, 2018
Two things on priority- to be consistent n use #socialmedia exposure fullest. Then, increase my reader email list. 3 actions as of now.
Baki, yet unaware of many other ways to increase blog visibility. #Blogchatter— rashi mital (@Rashi_AMital) January 10, 2018
A5. I’m consciously building my e-mail list in 2018 and also have a few other plans for the blog to connect personally with my readers.
Shifting my approach towards content and have a new found respect for the work it entails. Loving it 🙂 #Blogchatter
— Shailaja V 📝 (@shyvish) January 10, 2018
As the chatter session drew to a close, we wrapped up by asking people if they now saw a clear plan for the year and a plan to achieve it. Planning is obviously a key to this and it was hence again discussed in detail with an eye to tune the finer details and reach a more plausible and yet at the same time big.
create excellent, relatable, content+ learn the all possible marketing strategies to get maximum reach+make blogging friends and participate in blogging campaign = create a successful blog, and I know u awesome guys will help me a lot to complete this wish list. #blogchattter
— surbhi prapanna (@RituPrapanna) January 10, 2018
Planning has never been a problem for me. If anything, I over-plan 😉
But yes, consistency is key. #Blogchatter
— Shailaja V 📝 (@shyvish) January 10, 2018
P.S Speaking of Impact, if you are inspired to work towards your blog this 2018 then may we suggest signing up for A To Z Challenge with Blogchatter, registrations are already open here: #BlogchatterA2Z
