The onset of winters bring festivities and with it heaps of opportunities to make fresh memories through get-together, card parties, and of course binge eating. Which means we had to talk about food blogging, after all, who doesn’t love mouth-watering food images? So, let’s dig in! Psst, hope you don’t get hungry by the end of this.

To get right in is being a Foodie enough to be a food blogger? Popular opinion – not really.

Vernika Awal says, “I don’t think being a “foodie” is enough. Food blogging goes beyond what is presented of it today through microblogs. Someone who is curious to learn, explore and present a well-formed research on their subject (food or not) will always be more appreciated. #Blogchatter”

Dibbi further adds, “Food blogging encompasses in-depth knowledge of ingredients, process of making a dish, food history, fantastic writing skills, openness to try various cuisines, excellent photography skills, awareness to changing trends & more. Being a foodie is just a starting point. #blogchatter”

So the crux of this question as Richa Singh puts it is, “A1. It is never enough to be a dreamer to be a good blogger/writer. Never enough to be a traveler to be a travel blogger. In the same spirit foodie by no means presents the fact that you might be a good food blogger. Tricks of trade is beyond just that.”

Now that that’s out of the way, are recipes as important to food blogging as they are to the people who love something you have cooked and demand to know the secret ingredient?

Shipra Trivedi says, “Food blogging is not only limited to giving recipes. It could be anything around food. History of food items, different variants of recipes, origin and cultural changes in food. This is all food blogging according to me. #blogchatter.”

Richa Singh say, “I would say this is always the prerogative of the blogger – direction they want their blog to be in. Having said that, I have never seen any Food blogger who hasn’t spoken about ingredients of one food item (at least) on their blog as a way of adding dimension #Blogchatter”

Vernika Awal adds, “It isn’t a necessity. I have a blog where food forms the core for me to explore stories & to analyse my surroundings. Research & anecdotes based stories do well too. Recipes can be included, but aren’t a must. Agreed also with what @richa_singh said. #Blogchatter”

While Richa and Vernika shared the thought, Ramya D’Rozario had a different take, “While I do aim to be a #food #blogger, I would not want to get too hung up on recipes. IMO this genre has sub sections, and mine would not be on recipes. I want to focus on food and try to paint a picture, bring forth old memories or create new ones. #Blogchatter”

As ever when we talk about blogging, this question cannot be too far away. As a writer, what are some of the things you keep in mind while writing a post?

Shalini, on the other hand, says, “To be as transparent as possible – what worked and what didn’t, give an insight about the ingredient/cuisine, the right measurements (if it’s a recipe), focus on photography, and readability. #Blogchatter”

Say Shipra Trivedi who wrote on food blogging in A2Z adds, “For #blogchatter atoz this year, my theme was food and I wrote about spices. Other than giving good write up, I also stressed on adding right and catchy images. Good looking food in any post wins half the battle in advance. #blogchatter”

Can food blogging create an impact? Of course it can!

For Ramya D’Rozario it is a way to bring some change. “ But it could also bring about a change in the world, one post at a time. For example, the way a few chefs in India are promoting local grains such as millets. Such as initiative can be taken on a larger scale. #Blogchatter”

Dr. Amrita Basu says, “It can make different cultures more acceptable through food stories. Helps promote indigenous grains and produce. It can go many places. #Bogchatter”

Ramya Rao adds a different perspective, “It could inspire you to cook/experiment.(And then probably you may get my chubby cheels 😝)
2. Open you to new stories, cuisines .
3. Make or brake a restaurant/ food outlet #Blogchatter”

And since we have been discussing thought leadership, we asked community if food blogging can lead to thought leadership.

Vernika Awal, “Yes of course! We have so many food leaders in India itself. From @Finelychopped’s everyday food documentation, to @PushpeshPant Ji’s wealth of knowledge on any region’s food, to @RushinaMG championing the cause of documenting Indian food. We can do our bit too. #BlogChatter”

“It can encourage ppl to going veg/ preferring sustainable eating habits and buying local food items. It can even set a trend for community fridges for giving leftover food to needy ppl. Food blogging can even make ppl leave unhealthy processed & junk food items. #blogchatter” adds Shipra Trivedi

And the perfect question to end the session with: as a reader, what makes you revisit a food blog? And the consensus was:

  • Novel writing i.e. unique voice
  • Visual appeal and blogger’s authority on the subject
  • Most importantly, how well the author owns the content. Can you feel their excitement and passion through their writing?

That was a yummylicious chat sprinkled with lots of insights and personal experiences. Tell us in comments what is your take on Food Blogging, we’d love to hear them. Or you can even tag us on Twitter responding to these questions or your take on food blogging.

That’s all folks, for more interesting discussions like this, join us on our #Blogchatter twitter chats every Wednesday at 8.30 PM!