We hope you have been enjoying our posts so far. We were very happy to receive a message from Kala Ravi who thought ‘Listing or categorising your posts’ must be included as part of Blogging Etiquette.

Why categorise your posts?

A lot of Bloggers complain that their ‘time spent’ (one of the key metrics of website engagement) is not very high. What is time spent? It is literally the amount of time a user spends on your blog.

But an average post today lasts – say five hundred words. How can you employ a user beyond your single post? Categories !

Categories help users to lift up their reading time by more than fifty percent. It helps them discover similar posts that they may be interested in.

How to categorise?

We leave the tech to you on this. WordPress as well as blogger have easy options to create categories or lists. It is the selection and distribution around these categories that we are going spend time on.

Since we have been discussing blogging ethics it is only natural we start with ‘Sponsored posts’. Creating a category or tag for sponsored posts is not only helpful in educating your reader what is paid for and what not but also helps make it easy for PRs and brands to look for your branded content. Facilitating their decisions when it comes to connecting with you on the subject. You read this as “More work, more opportunities”

What after sponsored? Or beyond sponsored rather. Choosing tags and categories for your blog is a tricky task. You need to identify your top five themes and place them as tags. Choosing these tags is fifty percent of the work at hand. Choose tags that identify your content in a more populist feel. So if you write about startups- let the category be business– helping you reach out to wider audience. If you write about food alone- then keep your tags relevant to food as a blogging genre.

Categorising or listing helps bloggers reach their right audience. It also as part of etiquette helps a reader navigate your blog in the manner they wish to. Not forcing them to read all there is to read at hand.

Around the challenge we have built up a rather interesting festival as well called the Blogchatter Writing Festival– celebrating the blogger to author journey.

Did we say author?

Oh wait. Have you not seen last year’s post challenge Blogchatter Ebook carnival? Championed by Chitra Divakaruni we received twenty six ebooks during the month of May all self-published by our community members.

This time we have eight popular authors who are coming along as part of our mentor program for festival, taking up special twitter chats and facebook live sessions to further your publishing dream. Read more here: Blogchatter Writing Festival

As part of Festival we will once again be opening our portals for your self-published ebooks (in case you choose to convert your April blogging challenge into one). You can ping us here or anywhere you find us for queries, etc.

This month we will also be taking up the #AtoZChallenge with you. Celebrating better blogging across platforms through our theme:

Blogging Ethics

Add your post below in the linky and take a deep dive into the sea of blogs that gets connected with us ! You can also add your link to our Blogchatter Reading List– Discover more blogs and get discovered !