While almost everything else has been chaotic in 2020, technology has been moving at an amazing speed. If nothing, the pandemic has had a huge impact on the digital world, resulting in a transformation that has definitely exceeded expectations.  The pandemic may stay for a little while longer, but as we take steps towards normalcy, digital platforms such as social media platforms, blogs, online communities will be a major part of the new normal we are transitioning into.

How we use the internet now

We have certainly changed the way we use the internet, haven’t we? We have turned to OTT platforms for different sources of entertainment, be it movies or web series. We look for the best ways to connect with family, friends, colleagues through video calls. We are relying on services that enhance our work and learn from home experience. People are on the lookout for right sources of information, recommendations, reviews, in short: content that speaks credibility. This is where we, as content creators can come into action and make the best use of this shift to digital.

Be in the front of the game

It is time to gear up and spruce your website and social media channels to get noticed. Having a well designed and easy to navigate blog is the first step. If you’ve been around you must have heard us stressing on the importance of a clean website, one that is sustainable, loads easily thereby reducing bounce rate, a website that has all your social media links embedded, a contact page where people can easily reach you, as less icons as possible, optimized for both laptop and mobile usage, colours that are pleasing to the user and of course your vision and call to action clear throughout your content. The other thing of course is to post content regularly, keeping SEO in mind. With these steps in place, your website is ready to flaunt its awesomeness! But what about Alexa?

Alexa’s role in making the best first impression

Alexa Certified Metrics only counts the real traffic that comes to your site. It filters out web crawlers and other methods that artificially inflate your metrics, so buying followers may not be the best idea guys. Once your site is certified you can get accurate data and you will be able to monitor your site’s performance. Having a low Alexa rank shows that your site is active with quite a number of visitors. It pushes your site to the first page of Google. Isn’t that where we pick posts to read whenever we Google something online? That’s where most of the limelight is. With your keywords right, top notch design and an amazingly low Alexa rank you’re on the way to standing out of the online crowd and growing exponentially.

Based on the metrics Alexa rank gives us, we can make better decisions for our blog.

Buckle up soldier!

Now for a fun activity. Why don’t you go back to your blog and social media handles and check if all your information is filled the way you want the world to see it. Is your vision for your blog and call to action clear? Are you easy to reach out to when a reader wants to connect through your blog? You can also refer to the chat we had on website designing if you want some more clarity. Once you're done, perhaps you can share your thoughts and tag us on Twitter.

The next time someone wants to find the top best series on Netflix they can watch, the easiest recipe that does not involve whisking a coffee 100 times, how to wing an eyeliner or an honest opinion on a product, we cross our fingers and hope they stumble across your site!

Get ready to give your blog the transformation it deserves to enter a digitally powered world.