Well, October has almost come to an end and our favourite campaign #MyFriendAlexa is on its last leg! Are you excited to find out your results? Well, we, for one, can’t contain ourselves. There’s still a lot of reading and writing to catch up to so we better get started asap!

Now, before we get back to our tedious but productive rest of the month, let’s take a look at what Alexa ranks are and why they’re important. Let’s find out why, in this competition, your goal is to be the biggest LOSER!

What is Alexa rank?

Alexa rank is a measure of website popularity. Alexa rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. To know more about the nuts and bolts of Alexa, you can check out this post.

Now, every blogger knows that ranking well in search engines is essential. If you can’t be found in a search engine, then it isn’t very easy for readers or brands to find you. Alexa ranking is important because it provides you high level data with how traffic and engagement fare. This allows you to get a better understanding of your site and a general idea what to work on in order to get a lower Alexa rank and get more popular.

Once you have a fair idea of what your starting rank is, you can start using basic SEO strategies to improve your rank. But remember that ultimately, Alexa ranking boils down to estimated traffic and visitor engagement.

Well, you’re in luck because for the entire month of October, it is our personal responsibility to make sure that your website gets the maximum possible engagement in order to make sure that your Alexa rank improves and keeps getting lower!

Another factor that can really impact your Alexa ranking is the bounce rate. Confused? Well, bounce rate is an internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

How can you make use of the Alexa rank?

At Blogchatter, we believe in quality over quantity. So, although our focus will definitely be on how many people visit your website, we will also be working on the quality of time they spend while they are there.  

Coming back to why we believe Alexa ranks really matter, here are a few ways in which having a lower Alexa rank can be beneficial to you:

• It offers you insights into the performance of your website which could be useful for helping you map out a better SEO or marketing strategy.
• It can increase your potential to attract higher quality guest writers wanting to contribute articles to better ranked sites.
• If your site makes money through advertising, a lower Alexa rank may allow you to charge more for advertising space.

Remember, Alexa ranks are dynamic! At one period in time, the score might be in your favour. However, the next time you check, it might have changed. A drop in ranking doesn’t necessarily mean that your site is performing worse. It’s just that using traffic and engagement are only two pieces of a much bigger puzzle.

Well, it’s fair to say that Alexa rank can be a useful piece of data for website comparison. One can think of it as a complementary tool to strengthen your SEO strategy.

The priority, however, should always be focusing on consistently providing your audience with content that has value and keeping up with best SEO practices.

After all that we’ve learnt about Alexa this month, we think Shakira should release another song called “Numbers Don’t Lie”.

What do you think?