Imagine a small town on a cloudy afternoon, when a few raindrops and a restless wind begin their play. Suddenly, televisions flicker and go blank, leaving behind only a stubborn pop-up message: “NO SIGNAL. CHECK THE ANTENNA.” People instinctively reach for their phones to call the customer care of their DTH providers, only to hear the familiar, rehearsed line: “How is the weather in your locality? Is it raining or cloudy? Then the signal will be weak.” The reassurance comes with the promise that once the skies clear, everything will return to normal.