Marketing is constantly evolving. It is necessary to stay updated – I started using Instagram when people were making fun of Orkut and obsessed with Facebook. A photo-sharing app again was the audience’s claim. The Instagram journey itself can prove the never-ending journey of evolution. Photos, filters, stories, live videos, IGTV, reels, remixes, collaboration, paid partnerships, and let’s not get started over trends. Social media is evolving at the speed of light. Like the survival of the fittest, with marketing, it is the survival of the trendiest.