The book has good jargon that may appeal to serious readers and those who already have exposure to life at Startups. The concepts and advise shared in the books are practical, relevant and to the point. The book covers all the aspects of a Startup like the founder, employees, work culture and the values that need to inculcated from the beginning. Pick this one if you aspire to be an entrepreneur or work at a Startup or simply interested in learning about what makes a Startup a long term success.