This book is much more than just a startup memoir. The book traces the founder's journey from his student days and early experiences abroad to the creation of Grofers and its transformation into Blinkit. I liked how honestly and transparently the journey is presented. The author shares not only the successes but also the many setbacks, failures, funding challenges, operational problems, and lack of support that came along the way. The story shows how difficult it is to build a business in India and establish strong roots in a rapidly changing market.