Hindustan Unilever Limited (HUL) in association with Banyan Nation has recently launched recyclable bottles for Surf Excel Matic Liquid. The partnership is aimed to innovate and create bottles that are less dependent on virgin plastic thereby reducing the net plastic generated. HUL said that its popular detergent brand Surf Excel has transitioned to recyclable bottles made from 50% post-consumer recycled plastic while using 100% biodegradable actives in its formulation. The shift is applicable to the brand’s Surf Excel Matic Liquid bottle variant that was launched in 2016. Over time the business grew and so did its plastic footprint.