J for Jugaad: How Jio Revolutionized Internet and Digital Life in India – Sameeksha Reads
From scratch cards to streaming, Jio transformed how India uses the internet. Explore how Jio’s disruptive marketing, ecosystem, and campaigns changed consumer behaviour forever.
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Read moreMarketing & Social Media, 29 Apr 2026L for Look Transformation Marketing: How Lenskart Turned Eyewear into Identity – Sameeksha Reads
Explore how Lenskart uses look transformation marketing through Bollywood-inspired campaigns, humor, and storytelling to turn eyewear into confidence, identity, and…
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Explore how KitKat transformed a simple tagline into a powerful cultural behavior through witty guerrilla marketing, minimal ads, and relatable…
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Read moreMarketing & Social Media, 27 Apr 2026I for Innovative: How IKEA Turned Everyday Life into Brilliant Marketing – Sameeksha Reads
From “Let’s Relax” to bold Valentine’s ads and emotional storytelling, IKEA proves that the best marketing doesn’t sell—it reflects real…