When we first came across the idea of keywords in blogging, it felt like something very technical, almost like a rulebook that needed to be followed perfectly in order to succeed. But over the years, as we continued writing, we realized that keywords are not as complicated as they sound. In fact, they are quite simple; they are just the words and phrases that people type when they are looking for something and once you begin to see them from that perspective, your entire approach to writing naturally starts to shift.