Google can be as friendly as you want it to be and as complicated as you want it to be. There! We said it. When you start getting deeper into blogging, search engine optimization is a crucial aspect. Intent and relevance are two main factors associated with the best SEO practices today.
Keywords lay the foundation of optimizing your site. By using the right keywords in the right way, you have already begun your long lasting friendship with Google. Uber suggest and keyword tool are some online keyword research tools that help in getting great ideas. Search for your own keywords on Google and see if you need to make changes.
Your keywords need not be a mile long. 1-2 long tail keywords are quite enough. Now that you have chosen your keywords, the trick is to use them in your blog post: not throwing them in haphazardly, but incorporating them in a genius unnoticeable way. It shouldn’t look obvious and forced.
Next up, you’ve got to optimize your page titles and meta descriptions; which means getting your keywords into your page title in a natural way. This can be edited in your SEO plugin. Try including the who, what and where in this. That makes it easier to find. Page titles have maximum impact on your SEO, but meta description gives the description for your content. Meta description entices more people to click on your post. Now what is that you ask? That’s the snippet of 155 characters in your html that summarizes what your page is about. Getting listed due to the perfect keywords is only part of the process, but meta description, oh boy! It gets you clicks…this affects your rank directly.
Optimize headings and sub headings in your page. Images can be optimised with the name of the image, the image alt text, and the image. Placing the image close to relevant text is even more awesome. This is going to reach larger audiences for sure.
Your website should be optimized, sure, but is that the only place your business works? What about social media? Social directories and social media will have details of your business and must look trustworthy and give a proper understanding of what your business is about. As you update your business listings, don’t forget to use the keywords there as well. You might want to do the same on your social profiles too.
You need to be seen! Not lost somewhere among thousands of sites. Link building is important. Getting other websites to link back to yours sounds very competitive doesn’t it? Google uses text matching techniques to determine sites that are relevant. Link building can be hard at the beginning but few simple steps can ease this. Review your competitor’s links using tools such as MajesticSEO, aHrefs, or OpenSiteExplorer, and find opportunities for yourself. As always go for quality and not quantity. Impress Google with high quality incoming links and then you’ve got the traffic coming, baby!
A great tip is to register with Google search console. This analyzes your site and gives you feedback that can help you keep everything in check. After all, we all need feedback for improvement.
With all the basic tips of SEO implemented, there is no way, absolutely no way your rank won’t improve! You might need a traffic police for your site soon.