Help us understand what being a father looks like today: your role at home, the choices you make for your family, and how you’d like to be celebrated this Father’s Day.

1 Your age group
2 Which of the following best describes where you live?
3 Thinking about a usual week, pick the top 3 activities in which you are involved:
4 On an average weekday, how many hours do you spend with your children when you are both awake?
5 Compared to your own father, how involved do you feel you are in your children’s daily life?
6 Which statement best describes how you see your role as a father today? (Select up to 3)
7 Thinking about your family’s food and nutrition, who usually takes the lead in decisions about what is cooked or ordered at home?
8 Which of the below activities are you personally involved in? (Select all that apply)
9 Who usually takes the lead in decisions about your child/children’s nutrition?
10 When choosing products for your children, what are your top 3 priorities?
11 When a new gadget or appliance is being bought for the family, who usually takes the lead in researching and deciding?
12 What are your top 3 criteria when choosing a home appliance or durable?
13 Do you currently own or have access to any of the following? (Multi-select)
14 Who mainly handles financial planning and decisions in your household?
15 How confident do you feel about your current financial planning for your family’s future?
16 Which of the following do you currently have in your name (alone or joint)? (Multi-select)
17 When it comes to money matters, which of these statements best describe you? (Select up to 3)
18 How would you describe your overall health?
19 Which of the following do you do for your own health? (Select top 3)
20 When it comes to spending on your health, which of these statements comes closest to your attitude?
21 In the last 6 months, which of these health-related products or services have you personally used or purchased for yourself? (Multi-select)
22 What kind of Father’s Day gifts would you genuinely appreciate the most? (Select up to 3)
23 For you, Father’s Day is mainly about… (Select up to 2)
24 Which statement best describes your thought process?