Among the millions of websites online, SEO helps your website stand out by giving your brand credibility, gaining trust of your visitors, a huge increase in traffic, better return on investment than usual ads…and the list is quite big. No wonder we talk about SEO when you want to go all professional on your website.
Designing an SEO friendly website
A well designed website is of course the first step, but just that won’t take your site to great heights. Using SEO correctly can improve your ranking to a great extent. So is it just about using certain keywords on your blog posts? There’s certainly more than that. Your website design should be SEO friendly as well.
Become friends with search engines
Titles and meta tags are first crawled by search engines so optimizing them goes without saying. Another thing that’s important is site mapping. This is an important tool in web designing. A site map is a model of a website’s content that lists the pages on the site. When your site has a large number of pages, a site map comes in handy for search engines to crawl smoothly.
Your website’s design should be responsive. A website that’s compatible with all devices enhances its visibility. You have to consider using flexible grids and the resolution of pictures you use should be workable. Apart from increasing your website’s visibility, it also enhances the reader’s offline experience, saves time and cost on site management, increases sales and conversion rates and consolidates your analytics and reporting. So many benefits by just having a responsive design!
Kill your darlings
Another thing to keep in mind is to clean and get rid of content that is not essential. There are programs such as Gzip that can compress your page resources for easier transmission across networks. The idea is to build your website in such a way that it loads and functions quickly even on low resolution devices, slow processors or weak bandwidth. (Isn’t this every site user’s dream? To be able to have a hassle-free online experience?)
Keeping it fresh
While you may love your website’s design and swear that you will never, ever, EVER change it, it is okay to move things around a bit, experiment a little with your content, and make changes as the vision for your brand evolves with time and experience.
You see how a lot of this revolves around the perfect web design? Following these steps can surely improve your search engine visibility and the visibility of your business as well. On the journey of blogger to thought leadership through #LeaderChatter all April. Come back for more!