One can read all about how to write better, tricks for vocabulary etc. but at the end of the day, all that matters is how much they practice. Having said that, there are always things that one can keep in mind to be better, those are: 1. Understanding the topic 2. Thorough research 3. Outlining the article 4. Language 5. Information value 6. Employing SEO 7. Fact check 8. Editing process 9. Deciding the title 10. Check plagiarism