The online marketplace has become very active, even a single online negative review can create havoc for any business, whether a startup or a huge one. And, it is also known that every company goes through bad and good reviews with the changing times. Sometimes, the potential of bad reviews is so extreme that it can lead to a setback for the business or jeopardize the hard-earned reputation. In this stance, the business professional must deploy proper measures to minimize a bad review's effects.