Under the Influence" by Malini Agarwal is an insightful exploration of the digital influencer landscape, offering readers a detailed look at the inner workings of social media fame. Agarwal, who rose to prominence as MissMalini, shares her journey from being a radio jockey to becoming one of India’s most influential digital content creators. Agarwal also delves into the strategies that have helped her and other influencers grow their online presence. She covers content creation, audience engagement, and brand collaborations, providing practical tips and real-life examples.