Google Ads and Facebook Ads can help small businesses grow. It all depends on what you’re selling, who your customer is, and what your goals are. Google Ads: These show up when someone searches for something on Google. Like “best wedding photographer in Lucknow” or “buy running shoes online.” It’s based on what users need right now. Facebook Ads: These pop up while people are scrolling Facebook or Instagram. People don’t search for your product, but your ad appears based on their interests and behavior.