It was the beginning of my book writing phase. My mentor advised me to gear up for marketing alongside. ‘Marketing’ - the world itself persuaded me to recoil back into my fictional world, just like a snail. But, it clicked me one day. Why was everyone trying to insist on marketing? After 6 years, 2 books with the 3rd in the making, 16 anthologies, I have experienced the benefits of marketing!