When I noticed how many sellers make use of the various festivals in order to increase their sales, I was appalled. Some brands have no connection whatsoever to the festival. Therefore, I felt that there was a need to remind ourselves about the true meaning of why we have the festivals in the first place. While we celebrate with friends and family, let’s not forget the religious significance, before we begin stressing about decor, shopping, gifting, elaborate spreads, etc.