With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include the benefits of blogging in their marketing strategy.
When blogs and blogging began, the original purpose was for individuals to share their personal lives online, similar to an online journal. Over the last decade, blogging has evolved from having more personal to more professional goals. Instead of individuals solely blogging for their friends and family, blogging began to encompass professionals blogging for the public to promote their personal brand and their business.
Blogging continues to be a powerful marketing strategy. Companies that blog generate 67% more leads than those who don't, according to SEO expert Neil Patel. They also have 434% more indexed pages and 97% more indexed links than the competition. Of course, having more indexed pages and links increases your chances of being found by searches. Marketers who prioritize blogging, according to Hubspot, are 13 times more likely to achieve a good return on investment.
If you're wondering how to get the benefits of blogging for your business then one of the most important ways is to satisfy search engines such as Google. If you've read anything about digital marketing, you're aware of the significance of Google's approval. The goal of digital marketing is to be at the top of search results. It's crucial for increasing traffic and, as a result, conversions. If you create successful high-quality blog posts with the ideal frequency, you’re more likely to succeed in pleasing Google.
Furthermore, blogging on a regular basis allows you to establish yourself or your business as an industry expert. It generates trust with your readership and promotes your expertise for new visitors right away. You should deliver valuable information to your readers. If your website is full of excellent, high-quality content that provides genuine value to readers, those readers will begin to think of you as a thought leader or expert. They'll start to think of you as a trusted voice in your field. This not only improves the brand image but also converts customers.
BENEFITS OF BLOGGING
1. You can manage your online identity and build trust
Both individuals and corporations have their information available on the internet. What happens if someone looks up your name on the internet? One of the benefits of blogging is that it allows you to create and manage your online persona. People searching for your name can find your blog or author page on other blogs in addition to social media profiles. People will be able to learn more about you by reading your work if they have this information.
Read more about building online trust here.
2. You will learn new things
When you blog, you are not simply teaching people. You are also gaining knowledge. You'll learn more about your niche at first because you'll need to educate yourself before you can teach others. Whatever you write will teach you a lot about other professions, such as web marketing. Whether you like it or not, you'll need some marketing skills to boost the number of visitors to your blog. Your understanding of email marketing, SEO, and social media marketing will continue to expand.
Check the benefits of learning something new here.
3. You will improve your writing skills
The more you practice a skill, the better you will get at it. Writing is no different. Even if you don't set out to study writing, the more you do it, the better your writing will become. You can also use grammar checker software, such as Grammarly, to assist you with writing basics such as punctuation, spelling, sentence structure, and style. Blogging will improve your writing skills even if you don't focus on textual content, such as podcasters and video bloggers. How? You'll have to create your own podcast and videos. In addition, you'll need to communicate with your blog readers in the comments for podcasts and videos you post.
Check easy ways to improve your writing skills here.
4. You could become proficient in a new language
If you want to study a second language or improve your skills, blogging is the way to go. Those of you who blog in a language other than your native tongue will improve your language skills. Through comments and social media participation, you will have the opportunity to interact with others who are learning the new language. You'll not only be able to write better in that language, but you'll also be able to improve your speaking skills if you're asked to participate in audio or video interviews.
Check your proficiency level in a language here.
5. You can get technical knowledge
One of the best benefits of blogging is that you learn about technology on the go. You will learn new vocabulary whether you intend to or not. While building up and maintaining a blog, you'll also learn about tech-related systems, tools, and strategies. That doesn't have to be in the form of programming languages or web design expertise. Many semi-automated tools and processes are now available online for those who are new to the internet. You can also learn how to utilize them by reading internet articles or watching video tutorials.
You can check the top technical skills here.
6. You will connect with new people
Other significant benefits of blogging are the opportunity to connect with people. You don't only gain some social media followers or email subscribers but cultivate genuine connections. You meet people you would not have met otherwise and form friendships with them. Many people are surprised to learn that they can build a fan base through blogging. If you go to industry events, you'll be recognized by individuals you've never met. They will express their gratitude for all of your hard work. Specifically, the folks you meet at the start of your blogging career. If you continue to nurture your relationship with them, they will become your most devoted supporters.
Check these ways to easily connect with anyone you meet
7. You will get proclaimed an expert
Real experts never have to refer to themselves as experts. Others will take care of it. As you gain recognition in your field, you'll be asked to participate in interviews and blog pieces that compile expert suggestions and recommendations. The latter will put you in contact with other experts in your field, allowing you to be classified as an expert more frequently. While you don't want to start providing free consulting services, you do want to assist as many individuals as possible. People will respect you more if you answer a few questions here and there.
Know more about self-proclaimed expert here
8. You will get invited to speak
After you've established yourself as an expert in your field, the next step is to be invited to speak at industry events. It could begin with invitations to participate on a guest panel or outright requests to host your session. Speaking can help you maintain your status as a subject matter expert in your field. When you can state you've spoken at well-known events, you instantly gain credibility. You may start charging for speaking engagements if you're seeking new ways to make money.
How to get invited to speak at events? Check here
9. You can become an author
Your blog is your portfolio. Bloggers who have interesting insights, exceptional writing skills, and large audiences have an advantage if they want to become published authors. Many popular bloggers are noticed by publishing houses, and book agreements are routinely offered. Others have been successful in pitching publishing houses and obtaining contracts for the novels they want to write. If you want a publisher to take notice of your book, do some research on the publishers who are most likely to be interested in a book in your field. Look for other bloggers in your niche who have authored books and see who published them. Becoming an author is one of the benefits of blogging that most bloggers dream of.
Become an author in 5 easy steps.
10. You will receive job offers
Blogging in a business-related niche can help you in finding jobs. Businesses that understand the value of content marketing are continuously on the lookout for people who can develop engaging content. As you network with others in your field, you'll almost certainly come across folks who are hiring for available positions. If you're looking for work, professionalism is key. Anything that could reflect badly on you should be removed from your blog and public social media sites. That includes photos from a drunken party or rants about your current boss.
What to do once you get a job offer?
11. You can start a new business
A blog can start out as a hobby and grow into a full-time, well-paying business in some cases. Pat Flynn, for example, started the Green Exam Academy blog to discuss his views and opinions on architecture. He decided to begin blogging seriously after being fired from his job. What impact did this have on his life? His blog has grown into a viable business from which he can earn a living. Many people have created successful businesses as a result of blogging, and Flynn's story is one of them that has proven positive results as benefits of blogging.
Check these easy ways to start your own business.
12. You can sell your services
Do you manage your own company's website? Blogging will assist you in promoting your business. All you have to do now is develop content that will pique readers' interest in your services. You'll start gathering leads and closing more sales if you market your content to your ideal clients. Selling more applies to both your own services and some affiliate deals. The same restriction applies to affiliate service sales. Write blog entries that encourage readers to interact with other businesses' services. They might even pay you a commission.
Check the best way to sell your services here.
13. You can get immediate feedback
Whether you're writing a personal blog or a blog for your employer, the benefits of blogging will show in the form of feedback from followers and consumers. It doesn't matter if it's positive or negative feedback, it's vital to know what others think about the content you provide. As a blogger, you have the opportunity to see comments the same day you publish your article. This allows you to obtain almost instant feedback on your material and get an indication of how well it is performing.
Know why instant feedback is important for learning here.
14. You will create more blogs or write on other blogs
The majority of bloggers do not stick to just one blog. Some bloggers who start with niche-specific blogs branch out into blogging about the blogging process itself. Others tackle the making money online niche when their niche blogs become successful. Alternatively, bloggers that begin with relatively generic blogs may eventually grow into niche-specific blogs. After all of the hiccups and setbacks you encountered with your first blog, you will have a better idea of how to get the benefits of blogging from your new blog. This knowledge will help you in making your new blog a success in a shorter period. And help you experience all the above benefits again or in greater depth.
Know all about guest blogging here.
15. Blogging can give you freedom
Working from any location and at any time is possible with blogging. Furthermore, you will have the opportunity to do things that you enjoy! Spend more time with your family, participate in sports, and volunteer for community development projects. If you enjoy travelling, blogging can help you in seeing the wonders of the world. You can do all of this while still making a decent living from your blog. Isn’t this the fanciest benefits of blogging we all long for?
What careers can be done remotely?
Don't just hope that after reading a wonderful blog post, people will know what to do. Request for engagement you want at the end of each post, if possible. Asking your readers about their ideas and experiences on the topic at hand is a terrific method to boost participation.