Writing on trending topics helps you to be in the league and maintain your consistency. However, the trends keep changing and you have to be alert at all times. Through this blog post, let’s learn the simple ways to study Google Trends for picking up topics for your next blog posts.
Google Trends is equally famous as Google
You may be used to Google to ask everything but Google Trends shows you the graph of trending topics and the reason behind them. You can check both worldwide and trending topics specific to your country. It is just that as a habit people have not used it purposefully but once you check it regularly, you will get an idea of why and for how long a particular topic is trending. It helps you build a strategy for the content calendar of your blog.
Enough data to research
When you compare the reasons for a particular topic to trend, you draw an analysis of your own that becomes the basis of your blog post. Your research is backed with graphs and facts supporting your views. Your post becomes authentic and you can expand the flow of facts from hereafter.
Get started with the basics
If you are still unsure of how to proceed and make use of Google Trends the most for your blog then scroll down the homepage. You will find simple-to-follow tutorial blog posts that help you understand the technique better. These resources talk about the basic guidelines, how to study trends, advanced analysis etc.
The Trending Now page
On the homepage, click the 3rd option – Trending Now. It is the extension of the search bar queries on the homepage but with specific links to learn more about it. There are 2 options:
- Daily search trends – It highlights searches that jumped significantly in traffic among all searches over the past 24 hours and updates hourly. These search trends show the specific queries that were searched and the absolute number of searches made.
- Real-Time search trends – It highlights stories that are trending across Google surfaces within the last 24 hours, and are updated in real-time. These stories are a collection of Knowledge Graph topics, Search interests, trending YouTube videos and/or Google News articles detected by our algorithms.
Using Google Trends to your benefit
Put the keywords in the search bar and let it show you the number of times that keyword has been searched for and what are the chances of it still giving you traffic. Remember that if you pick up the first 5 trending keywords then ample data is already available on the internet as an answer to the queries. So there is no guarantee that your blog post with the same keyword will work.
Instead, choose a keyword related more to your niche so that you can hold your expertise while crafting it. So check out the resources and use them as assets for your blog.