After a hearty discussion about all that Pinterest is and can do, we’re finally drawing these 10 days to an end. Let’s take a look at all we’ve talked about so far, shall we?

Through this short journey, I’m sure all of us have realised the potential of the untapped reservoir of information and inspiration that is Pinterest.

Here’s a quick recap in case you’ve missed out on the important parts!

Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. The social network is huge, and there is an endless supply of ideas for everyone. Although Pinterest officially calls itself a social network, it is more universally accepted as a visual search engine. It’s like Google but exclusively for pictures.

Finding inspiration on Pinterest

The main component of Pinterest is the “Pin” or the images that users upload and browse through. Pinterest has expanded beyond just images and now allows a variety of visuals including videos. Pins link back to websites which is a brilliant way of driving traffic back to your blog or website.

Similar Pins together form a Board. Boards exist for ease of searchability. This means that one can access a particular board and find all relevant information regarding the topic within this Board in the form of Pins.

Anyone who creates a Pinterest account is given two options:

  1. Individual Account
  2. Business Account

While most of the features remain common between the two, having a business account offers a plethora of tools to optimise your presence on Pinterest and reach your target audience.

So, why choose a Business Account for your Pinterest?

A Business account on Pinterest comes with a couple of extra features which can change your entire game. A business profile comes with free access to Pinterest Analytics and other tools that help grow your professional presence on the platform. Business profiles can be linked to a personal Pinterest account so one can easily switch between business and personal. Up to four business profiles can be linked to a personal Pinterest account. Adding a new business profile while logged into a personal account will create a linked account. You'll be able to log in to your business profile with the same login info as your personal account.

How to add a business profile to your Pinterest account?

Follow these steps to convert your personal account to a free business profile on Pinterest:

  1. Log into your personal Pinterest account.
  2. Click the down arrow in the top-right corner to open your menu
  3. Click Add a free business account 
  4. Click Get started
  5. Follow the prompts to create your business account:
    • Click the edit icon to add your profile picture
    • Enter your business name
    • Add your website, if you have one
    • Select your Country/region
    • Select your Language
  6. Click Next 
  7. Select one of the options from the drop-down menu for the focus of your business, then click Next
  8. Select what type of business you are, then click Next
  9. Select Yes or No if you do or don’t want to run ads or select I’m not sure yet 
  10. Click Next
  11. Choose to Create a PinGrow your audienceShowcase your brand, or click the cancel icon to go to your Pinterest business profile

To create a standalone Business account (in case you don’t already have a Pinterest account or don’t wish to link yours), follow these steps:

  1. If you have a personal account, log out
  2. Create a new business account
  3. Click Add a free business account 
  4. Click Get started
  5. Follow the same steps as above.

Once your business profile is all set up, you’re ready to create your first pin. 

Well, you’re all set! What are you waiting for? Let’s get started!

For more information check out how Pinterest works  or watch this interesting Facebook Live session by Shalini

Don’t forget to keep us updated on your Pinterest journey!