So, you’re all decked up with new knowledge about Pinterest and are now ready to put it to practical use!
But wait, did you know there are different kinds of Pins you can choose from? Confused about which one to pick for your brand? Let’s take a look at the different formats and see what fits us best.
These are one of the easiest formats to use and a great way to reach new audiences and drive traffic towards your blog. All you need for this format is an image, title, description and link. You can create new content from scratch, or repurpose existing content.
Whaaaaaat?! You can upload videos to Pinterest?! Well, yes! This is the easiest way to capture your audience’s attention and drive meaningful engagement to your website. Video Pins play without sound by default and always include a cover picture. This acts as a visual hook to help people quickly determine what the video is about and if they want to watch more. Videos can tell rich, full stories in a variety of categories: wellness and fitness ideas, tutorials on beauty and fashion, DIY projects, recipes and more.
This is a feature that has only been rolled out in the U.S. as of now but is expected to reach other countries soon. As one of the biggest Pinterest markets, we can expect this feature in the next rollout! These are multi-page Pins (just like your stories on Instagram or Facebook!) that allow you to tell more immersive stories with captivating video, multiple images, descriptions and easy-to-use templates. Whether it is a step-by-step guide to baking the perfect cake, a deep dive into a DIY home project or a list of top summer trends, Story Pins are the best way to share your ideas on Pinterest. Creating high quality Story Pins and saving them to relevant boards is one of the most impactful things that you can do to improve your reach and grow your audience, as it encourages users to engage with your content.
Rich Pins provide more context about an idea or product by providing extra information directly in the Pin.
There are three types of Rich Pins:
- Product Pins – Making shopping easier by including price, availability and a direct link to the product page.
- Recipe Pins – Get users excited by listing ingredients, cooking times and serving sizes.
- Article Pins – Help people to save stories that matter to them by showing a headline, author and story.
Each one of these has its own set of special features that are useful to that specific content.
So, now that you have an idea about all the different types of Pins available on Pinterest, what are you waiting for? Get started on your Pinterest journey and keep us updated!
Don’t forget to stay tuned to Blogchatter for more information on Pinterest!