If your website ranks high on SEO, it shows up in search engine results which gets it organic traffic which improves your Alexa rank. So one of the main things is to know SEO best practices and understand what elements of a website you can modify for it to be searchable and considered useful by the search engines.

We live in an Interdependent World

Alexa

Alexa ranking and SEO are inextricably linked. You can work on your website SEO by checking your Alexa rank and the related metrics. The Alexa Rank Analysis data includes:

  • The top keywords you rank for
  • Similar sites by audience overlap
  • Keyword Opportunities
  • Comparison metrics for competitive analysis
  • Daily time on site

This data can be used for a better understanding of your website, refine your content for usability and see what similar websites are doing well. You can also check the engagement on your content that points to how usable the reader finds your content.

Decode Search Engine Results Page (SERP)

SERP

When a search is made on a search engine, additional information may be generated about a website that makes it attractive to the reader. Search Engine Results Page (SERP) are the results that show up on a screen when a search query is made. Different types of content may be seen that include paid advertising, organic text, images, videos, supplementary information or Quick Answers.

How can your website get additional SERP features when someone searches for it? Here are some of the things that you can do:

  • Create a site structure that’s easy to navigate for the user and easy to index for the search engine. In other words, improve the user experience. If your website is easy and enjoyable to use and offers valuable information, your visitors will stay longer.
  • Write good quality content that is genuinely useful. Mistake free content that is keyword rich and optimised for all devices as well as having relevant internal and external links is a hit with readers.
  • Structuring your content with appropriate headings and sub-headings so that it is easy to read.
  • Using the right keywords through extensive keyword research to know what you should target keeping in mind the searcher’s intent.
  • Improve your page loading speed by removing unnecessary plugins and compressing images.
  • Get more backlinks from credible sites. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
  • Optimising your images so that your website images are compressed, have descriptive filenames, and include alt text.
  • If you are a product or a service, optimising for local search by claiming your Google My Business listing and getting listed in local directories.

Coming back to the Alexa rank analysis, the data that you get can help you improve your SEO and in turn make it highly relevant in Google’s or other Search Engines’s eyes for it to rank in search results.

Let’s put it into Practice

Here’s a fun thing you can do. Think of what your website is primarily about (parenting advice, fiction blog, blogging resources, lifestyle) and search using a related keyword. Then check how your website shows up on Search Engine Ranking Page. What can you change to make it more attractive for the reader?