My Friend Alexa is the community's favourite blogging challenge that brings together many new friends and learnings from the blogging world. This time the topic was upgrading your blogging knowledge from SEO to SMO. Let's understand each of the terms a little better. 

SEO (Search Engine Optimisation)

It is a process of taking steps to make your website searchable on Google by ranking higher. You should not expect positive results immediately as it's an ongoing process. Once you understand the concept, keep practising it in every new post you write. You can even edit your old posts one by one and improve your website's overall visibility on search engines.

SMO (Social Media Optimisation)

It is the use of social media networks to manage and grow an organization's message and online presence. It can also be used to increase awareness of new products and services and connect with customers. 

My Friend Alexa 2021 activities

Our Facebook group started with an interesting topic like describing the elements of a good story. We are sure you want to check out the answers so here you go. We are sure you must be having a different answer altogether.

SEO and SMO are interconnected through keywords. It is one thing that helps you come ahead with your content creation amongst your peers. Once your content is enriched with the right keywords, the same is used on social media as well to enhance the impact and let search engines find you easily. You can check this post for more details.

Finding the story by Abhishek Joshi

This was a very fruitful session for all the bloggers in our community. He insisted on maintaining a blog that adds to your authority. It's good to try new content forms and replug them back to your blog. It helps to uplevel your blog authority. Finding your tribe and streamlining your niche is important. Ask yourself where have you reached in so many years of blogging and are you able to identify your audience?

As much as you are trying to understand Google behaviour, it's equally interested in your blog activity by watching the audience's engagement on your content. This is possible when you interlink Google analytics to your blog.

Stop your reader as he/she reaches the end by adding a Call to Action in the end. It further interests them and takes them to another engaging post on your blog.

Your blog is your company

Treat it as a profession and create content that's helpful to readers. Make a PowerPoint presentation and take a step ahead to pitch to brands. Make the brand confident about your strong points. Convince them why you should be an advantage to them? LinkedIn is a great platform to find brands according to your potential. 

You can watch the full session here

Towards the end of the campaign, we had a blogging assignment this time. It was simply a one-month outline for your blog where you decide your content and frequency with which you want to post in the next month. We actually got a few insightful assignments that made us proud of our community. They consisted of optimising their content for Google and using social media to promote their posts well. A perfect combination of SEO and SMO.

Blogging is an ongoing process and you can never be satisfied by what you already have. That's why learning new things is always exciting. 

Browse through all the Alexa activities here and tell us what did you like the best?