A good pitch should tell the person reading it:

  1. What is your intent – what are you going to write
  2. How do you plan to write – the structure of your piece
  3. Why you are the only person who can write this

Here’s an excellent piece by Writer’s Digest that tells you step by step things to keep in mind while pitching.



  1. Subject: Pitch for Guest Post at Blogchatter
  2. Email Body:
    • Theme
    • Structure
    • Why you want to write this


Hi team,

I was going through your website and I realized there is no material on it on how bloggers can earn from their blog. Keeping this in mind, I would like to pitch the following article:

Theme: 3 ways to earn money from your blog

Structure: brand collaborations, affiliate marketing, e-courses

I think I am the best person to write this blogpost because I have used all 3 methods to earn money for my own blog and I will be using lessons I have learnt along the way and sharing a few tips as well with fellow bloggers to earn more.

Do feel free to get in touch with me if you need any other details.

Looking forward to hearing from you.


If you’re more of a visual person, we’re going live with Suhail Mathur, a literary agent on Friday at 8 PM. You can tune in here to get all the deets.


Neil D’Silva: Make sure to include a logline right at the outset of the pitch which clearly states what the document is about and creates intrigue at the same time.

Puspanjalee: Study the client’s website if your pitching to a private client or the magazine if you are pitching to any. Study what type of content they generally publish, the style. Look for what new contribution you can make. Then pitch to them.


  1. The USP should be clearly articulated.
  2. The covering letter should be able to draw sufficient interest. 


  1. Read the outlet you’re pitching to, understand their audience, and pitch to them only if your subject and tone are a fit.
  2. Know who you’re pitching to, and address them right.
  3. Check their archives to see whether they’ve already pitched something similar to your work, or topic.
  4. Check your pitch for what, who, where, when, and why.
  5. Keep the pitch very short, and error-free.

Richa Mukherjee:

  1. Follow all guidelines mentioned
  2. Add a cover note to explain your short and sharp take on the genre/ topic/ clutter braking ability of your content. Establish your own credibility on being thorough, aware and committed in this manner

Kanchana: Remember to crunch down the story in one single sentence. Can you tell the crux of the story in one line and hook the listener? Your pitch has to be short and effective.


Here’s a Twitter chat we did on Pitching where you will get a wide variety of experiences from what the community has to say about the process.

We will also be discussing pitching with Suhail Mathur, a literary agent, on 12th June at 8 PM only on a Facebook Live. You can catch it here.

Ready to send us your pitch for guest posts? Check this post out for all the deets.