Did you know that child hunger is one of biggest issue that the country is facing right now? It is sad to know that there are numerous kids sleeping with a meal. About 1/3 of the world’s malnourished population lives in India.
So, it goes without saying that fighting hunger and malnutrition should be one of our collective focus. And efforts from society, corporates and NGO channels all warrant stepping up. It is in this light that KFC India decided to take up the challenge of raising awareness and funds to provide meals to the country’s underprivileged children.
Addressing this grave issue, KFC India launched addHOPE in May last year, a long-term anti-hunger initiative that aims to provide 20 million meals to underprivileged children by 2020. Yes, a mammoth task at hand! In its fight against hunger and to reach out to these children, KFC partnered with credible organizations such SMILE Foundation, India FoodBanking Network (IFBN) and ResponseNET (Delhi & Gurgaon Food banking Network).
KFC employees in the 300+ restaurants in India and consumers across the country continue to support addHOPE by voluntary contributions towards the program. Consumers can add Rs. 5 to their bill each time they eat at a KFC restaurant anywhere in the country, which in turn is used to provide meals to underprivileged children.
Currently KFC, along with its trusted partners, has feeding sites across 51 locations in New Delhi, Mumbai, Kolkata, Hyderabad, Chennai, Gurgaon, Ghaziabad, Noida, Lucknow, Pune, Jharkhand, Guwahati, Chandigarh, Cochin, Vishakhapatnam and Coimbatore.
A small contribution of Rs. 5/- to your bill can add meaning to someone’s life. Because,
194.6 million are undernourished
30.7 % of children under 5 are underweight
58% of children stunted by 2 years of age
One in every four children is malnourished
And 3000 children die every day in their early infancy due to a poor diet
You can read more about Add HOPE & KFC here: https://online.kfc.co.in/add_hope
So, next time you visit KFC and eat their finger lickin’ good meal, don’t forget to add hope to someone’s life by adding Rs. 5/- to your bill. Join the fight for hunger with #KFCaddHOPE and make a meaningful and positive difference in someone’s life.
#Blogchatter and #KFCIndia gives you a chance to ‘Pledge 5 for HOPE!’ So, the next time you visit a KFC store, here is what you need to do –
- Add Rs. 5/- to your bill towards addHOPE
- Share a picture of your meal, along with a message of HOPE (Well, your meal has also added Hope to someone’s life today!) with us on Twitter/Instagram/Facebook using the hashtag #KFCaddHOPE
- Or you can also visit the website and contribute Rs. 5/- online towards addHOPE through this link KFC Add HOPE. Take a screenshot of your contribution and share with us on Twitter/Instagram/Facebook along with your message of HOPE using the hashtag #KFCaddHOPE
Who knows for your contribution towards this anti-hunger movement and engagement within community you can be one of the four Blogchatter Winners who get a KFC gift card each!
Keep following Blogchatter and KFC India on social media to tune into our regular updates on #KFCaddHOPE.
Remember Pledge for HOPE winners will be announced next week on Friday, 26th May. So, send in your pictures and screenshots before that, and earn some good karma.