Important: Guidelines for influencer advertising in digital media

Influencer marketing is a growing sector in digital marketing in India. ASCI (Advertising Standards Council India) have come up with some guidelines for the same and they are to come into force from 15th April 2021. Watch the video to know the important points that the guideline focuses on that an influencer needs to remember when creating content.

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Neha Tambe

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Neha Tambe, with over 15 years of experience in content writing and marketing, has built a reputation for her expertise in inbound marketing, particularly for SMEs. Her ability to elevate brand visibility on a national scale, coupled with a strong network of influencers and bloggers, makes her a sought-after professional in the field. Neha holds a Master of Arts in Mass Communication and a Post Graduate Diploma in Journalism. She is a certified content marketer from Hubspot and holds a Google Analytics certification. In 2021, she was honored with the prestigious Indian Achievers Award for Promising Start-up. Her startup ContentSpire Marketing Services LLP has been helping businesses and marketing agencies with content marketing efforts. Their specialty lies in content creation for websites, social media and blogs. Content marketing involves reputation management, online press releases, influencer marketing and offering Fractional Content marketing services to MSME's for greater reach, brand awareness and lead generation.

Important: Guidelines for influencer advertising in digital media

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Neha Tambe

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