You might have a great product, appealing content, and yet fail to build a brand. Have you ever wondered why that is? That’s exactly what the Blogchatter community discussed in the Twitter chat on 11th April, at 8.30 PM. Here is a brief summary with select moments to give you a jist:

The first question we discussed was the obvious one: what a communication plan meant to us, for which we got numerous answers:

A1. Hope I have understood this correctly, but any strategy which helps to connect you and your content with your audience can fall under this plan.

For me, that’s a combination of content creation+ content marketing. #Blogchatter

— Shailaja V ???? (@shyvish) April 11, 2018

After all, making a connection is important, in order to keep going.

A1. This takes me back to my MBA class. Conveying the intended message through chosen medium to reach targeted audience. #Blogchatter

— Sonia Chatterjee (@soniasmusings) April 11, 2018

Communication plan is a way to get connected with your audience in a better, effective and strategic manner.#Blogchatter

— Rashmi Jain (@Rashmi_RJ05) April 11, 2018

Next we discussed how segregation of the communication plan is done across social media:

A2: Headline, Hashtag, content type to publish based on the social media. #Blogchatter

— Abhishek Gorale (@AbhiKeBol) April 11, 2018

A2. Tweet on twitter and talk it like you mean it.

Market on facebook like you are selling something HUGE for a corporate.

The rest, just “do your thang”#Blogchatter

— Don (@Buuurrp) April 11, 2018

A2. Based on where I get maximum ROI, I devote more time. ROI can be engagement or traffic or both.

For me, traffic>> Pinterest, FB, Twitter, G+, Insta
Engagement>> FB, Twitter, Insta

I batch social media both by days of the week & hours of the day. #Blogchatter

— Shailaja V ???? (@shyvish) April 11, 2018

As they say, the right hashtags and catchy messages do create an impact.

And then we talked about how Twitter has helped us in communicating our message. Everybody liked the fact that they could keep their messages short and sweet on Twitter and still reach out. It is also quite fast paced.

A2: Twitter is good Platform. It’s like Sprite “Sidhi Baat no Bakwaas” but you need to have more followers. That’s the only condition.#Blogchatter

— Abhishek Gorale (@AbhiKeBol) April 11, 2018

Twitter is the most concise and effective way to reach people. You can’t keep on harping around the same thing since the limit is 280 characters. Plus hashtags are a good way to figure out the areas of interest. #Blogchatter

— Sonia Chatterjee (@soniasmusings) April 11, 2018

A3. I was not a Twitter person, but it now helps me to shorten my thoughts and Tweet accordingly. I feel Twitter is the best platform to get views on a blog.#Blogchatter

— Varsha Nitin (@yoginit49) April 11, 2018

People usually don’t have much time to spare with their busy schedule. Twitter comes in handy for such readers. If the few lines we share on it are compelling enough, they will definitely want to read more.

Facebook is something almost everybody use actively on a daily basis. While some were a little apprehensive about it owing to the privacy fiasco, others were quite enthusiastic.

A4. The option of boosting the post through paid advertising and getting creative with creating the post through few more sentences and pictures /video/slide show. #Blogchatter

— Sonia Chatterjee (@soniasmusings) April 11, 2018

A4 Facebook page does add more value to blog, it keeps away all personal communication aside and readers can purely engage with blog authors and their ideas #Blogchatter

— AuraofThoughts (@AuraofThoughts) April 11, 2018

A4. I love Facebook groups ???? Both as a blogger and a consultant, the best and most engaged conversations happen on Facebook.

My Facebook Live sessions have helped people connect with me and vice versa. So have the blog strategy groups. #Blogchatter

— Shailaja V ???? (@shyvish) April 11, 2018

It seems like Facebook attracts a greater audience than other social media. Instagram, a popular platform to share videos and pictures, can also be a part of promotion. Although not many found it very useful, here is what they had to say:

A5: I picture expresses a thousand words. #EnoughSaid #Blogchatter

— Abhishek Gorale (@AbhiKeBol) April 11, 2018

Insta does not allow us to share our links with the picture. So you can share it in your bio, and those interested can reach your blog through that #Blogchatter

— Leha Divakar (@literaryleha) April 11, 2018

recall. Instagram is known to have highest recall – it is one of the most interesting mediums like EVER. #Blogchatter

— Blogchatter® (@blogchatter) April 11, 2018

The key to a great Instagram account is visuals. The better your visuals, the more followers you gain. 

To sum it up , we discussed what exactly is the success metric of a communication plan, what is the recipe to it? What simple steps can we follow for a definite way to deliver the message we want to our audience?

Reach,Engagement,Return on Investment .Depends a lot on what you want to acheive .#Blogchatter A6

— DrAmrita BasuMisra????(@misra_amrita) April 11, 2018

A6. Uhh… when they keep waiting for your next tweet, even if it’s…

— Don (@Buuurrp) April 11, 2018


Repeat Engagement with the audience where they feel like coming for more.
Just like repeat customers

— JazzyBee Vjey (@Bee263Jazzy) April 11, 2018

Balance and consistency is important while executing a communication plan. We have to keep going at a steady pace. This session definitely provided us with a lot of insights, and tips. Members shared the techniques they use, and helped each other out, which is what Blogchatter loves to do: a clear road map is what you need to reach your destination.