Going by the old guidelines that Content is the King, you need to focus on making it your strong point. The most important part of your blog is your content. Readers remember you by your content. If it is helpful in any form to them, they return to your blog for more. Here, comes another commandment at Blogchatter this year ‘ Thou shalt know what you talk about.’ Research well about your content and embellish it with your personal anecdotes if possible.
Long-form is the most experimented content
This form of content is Google’s favourite. Long-form content usually has more than 700 words. Here, keywords can be placed 4-5 times for SEO purposes. A set of users like to read detailed posts and gain knowledge on their preferred topic. One of the best examples of long-form content is a guidebook. These are around one subject and divided into chapters that may have individual URLs. Copywriting also comes in this category of content.
It is important to break down your content into comprehensible sections to make it interesting and easy to read. Every content reaches its readers when it is heavily promoted.
Some way in which you can experiment with your content:
Case studies are in-depth content covering a specific scenario or example. They provide both knowledge and actionable information. The flow of a case study is explaining the problem in a summary form, telling the problem and then the solution. What are the results and how/why did you arrive at them?
They are unique and boosts your thought leadership.
Ebooks: all-time favourite content
No matter how loyal a reader you have, they will not read everything that you post on your blog. Here, a good idea would be to convert some of your blogposts, especially longer ones, into an ebook. You can provide your ebook as a free gift to every new subscriber or put it on your sidebar of the blog. In any way, it is going to help you.
Ebooks are a great way to establish your authority and to provide useful information to your readers.
Infographics and Template/Checklist downloads
Infographics are a great way to adjust a large volume of information in one image. They are interesting to read and share. Plus they are easily digestible. One thing to keep in mind is to keep the format simple and clean so that your reader is not overwhelmed.
Checklist download is a great resource your readers will consume repeatedly. They are not time-consuming and easy to understand. Include lots of white spaces and your brand name in the end.
Who doesn’t like freebies? Again a great way to teach something to your reader, which they will appreciate for a long time to come.
This is one form of content that is going to stay for sure. Don’t we like to watch videos on anything? But as a content creator, you can take advantage of this form. Create a video with useful yet interesting content. Now explain it in your post and embed your video. So your readers get a chance of reading and watching at the same time. This form of content attracts both types of consumers.
Visual content is a great way to connect with your readers and provide them with a human face.
See, how many long-form contents are available for your blog? Have you ever experimented with any of these? If you are unsure of which form to start then take it easy and experiment with one at a time. So, do share with us your favourite form of content.