With immense competition in the content creation space, you need to go that extra mile to get your readers and to keep them. In-depth content is the way to cover more topics around your focus area giving your reader more value for their time spent reading you.
You can be a maverick and find new tricks to say the same thing in different ways. Using different content formats works well to attract a larger set of audience. Video may work better with many, on the other hand, an ebook where all your material is in one place may be appreciated by another set. However, in-depth content is a different game altogether. The idea is to provide expertise through relevance. Thorough research and presenting solutions is what gives your content depth.
The 3 dimensions of In-depth content: Length, Breadth, Depth
When you create content, the first thing you decide on is the length of your article or post. From SEO point of view, longer articles do better in search results than shorter ones. However, long form content does not equal depth so don’t go for word count alone.
The depth of an article is measured by the expertise it presents on the given subject. The more you understand your subject, the more reliable sources and data you can quote, the more your content is considered expert-speak.
The breadth refers to the number of topics that are covered in your niche. Identify the various facets of your focus area. If your focus area is pets, in-depth content would relate to all concerns of pet owners, be it food, grooming, training or health.
Focus more on the breadth and depth of your content, not merely the length to provide your reader an enriching experience.
More meat, not just optimisation
When you focus on optimising your content for keywords, you lose sight of whether it provides relevance as well. The idea is to provide a solution, and not write just for SEO. Keyword prioritisation should not overshadow article depth otherwise your content will have a high bounce rate and slip down in rankings.
Aim for complete satisfaction
Put yourself in your readers’ shoes while writing. Does it address all the issues that a person might have around that topic? If you have a cookery blog, do you also talk about equipment you use and the best ways to maintain them or how to choose ingredients and tips to switch ingredients etc. The idea to have a one-stop solution for everything about your niche under one roof.
Advantages of in-depth content
Writing in-depth content goes beyond getting more readers. You get long-term benefits for your content and your personal brand.
Boosts personal branding
Sharing in-depth content shows that you are an expert in your subject matter. This positions you as a thought leader and boosts your personal branding.
Show up in organic search
Good quality content that is helpful to the readers would rank higher in Google search, driving a lot of organic traffic your way.
The in-depth content stays relevant for a long time, populating your blog with evergreen content. With time, you can update your content so that it stays useful to the readers.
Higher conversation rate
If you resolve a problem and provide a solution, there is a higher chance of your readers staying longer and coming back for your content.
Take your focus area, gauge your readers’ need and create expert content around a number of topics in your focus area to kindle greater interest in your content and to get conversions.